Quick Tips for Building Your Brand Using Instagram Social media is the new medium for building a brand. Companies that use this as a platform for their brand voice gain more visibility and fast. This is why social networks should be one of the core tools used for your online reputation management. Local SEO companies already use it as part of their services for branding businesses. If you don't know where to start, consider consulting one.
Why Use Instagram?
There are various social media networks out there that you can use as a platform for your company. Why choose one over the other? The first step is to determine if it's a place your audience often hangs out. Next, you have to identify whether you can create relevant content for the site or not. This is where some businesses fall down, because they lack creativity.
Instagram is a visual platform, so it requires content in the form of videos and photos. There are smart ways to make this type of content work for your business and audience. This is where hiring one of the best local SEO companies can come in handy. Their experts can find ways to create content that will appeal to your specific audience.
Now, what are the reasons for using Instagram's Instagram bio link? First, it has more than 600 million users worldwide. Of course, you have a small percentage of this pie made up of your target customers. According to other statistics, more than 300 million people use the platform every day.
Brands that have started using the platform are witnessing high user engagement. Figures from Forrester Research show an engagement rate of 2.3 percent per follower. This is much higher than Facebook's 0.2 percent Twitter rate of 0.02 percent.
Steps to Branding Yourself on Instagram
Hopefully this helps pique your interest and desire to give Instagram a try. After all, what do you have to lose? You can hire an SEO company to design a strategy to ensure your launch on this network is impressive.
Here's what you need to do to get your business noticed on Instagram:
Create your post using your desktop. Why? Because it's faster and easier. Plus, this is where all your scheduling tools will be, which makes it easier to implement.
Repost content published by others. One study conducted by Crowdtap showed that people trust user-generated content more. Also, user-generated posts are 50 percent more trustworthy and 35 percent more memorable. You have to add your own text, so that your essence is implemented into the post.
Consider the theme of your gallery. This will depend on the type of industry you are in and the focus of your social media strategy. This can be a combination of business photos, topic-related photos, user-generated photos, and so on.
Set aside time to do each task to prevent multi-tasking. Research conducted by a professor from NYU shows that multi-tasking reduces your focus and productivity. This is because your brain has to consistently switch from one task to another. Schedule times for posting and scheduling and other times for engaging and commenting on posts.
Develop content first. This can help free up your time to focus on engaging with content and users. You can also hire a local SEO company who can do all the creation and publishing for you.
Use the same filters and edits for most or all of your posts to provide consistency.
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